Last week Facebook purchased Instagram, the top photo sharing app. There have been numerous takes on this acquisition, but it appears the most interesting is coming from Forbes. When this acquisition was announced SVP of Marketing for Apple, Phil Schiller, stated that he was deleting his Instagram account and accused the company of “jumping the shark.” The acquisition and this now famous deletion came just days after the previously iPhone only app became available on Android. In Why the Next Shoe to Drop is Apple buying Twitter for $10 Billion, Forbes dissects Phil Schiller’s statements, what the loss of Instagram means for iOS, and the the power balance between Apple, Facebook, and Google.
If you are Apple and a big business is iPhone and its big business is apps, how much business can you afford to lose/share?