Walgreens Adds Mobile Coupons via App

by Patrick Hodgdon on November 21, 2011

In pre-holiday shopping retail news, Walgreens continues to lead in mobile innovation with the addition of mobile coupons being added to their mobile app (available on iTunesAndroid, and Blackberry) reports Mobile Commerce Daily. These coupons will be scanable via customers smartphones at Walgreens point-of-sale making it easier for customers to use coupons at Walgreens.

This is another way in which we’re enhancing our mobile apps and creating greater value for our mobile customers who use the app,” said Rich Lesperance, director of marketing for e-commerce at Walgreens, Deerfield, IL.

With the ability to scan the coupons, Walgreens shoppers with smartphones will no longer have to clip or print the coupons out to use in the store. This is not only is an added convenience to shoppers but also could help relieve some of the retailers customer service complaints of coupon printing issues online. One question I have though will be whether the Walgreens checkout clerks will have the ability to still give consumers the coupons if there are any technical problems with the phone or the scanner. Another key feature of the app says Rich Lesperance, is the ability for customers to check in store availability via the app, which strikes me as a great feature during the holiday season when things can fly off the shelf quickly.

I know I’ll be downloading the app and giving it a try. Does the ability to use mobile coupons excite you enough to make a point of shopping at Walgreens this holiday season as well as downloading their app?

{ 1 comment… read it below or add one }

Dane Hartzell November 22, 2011 at 4:40 am

This is great news and a small step in the right direction. Creating an app like this seems to be directed at core Walgreens consumers as I think you need to be loyal to download a brands app. I think they are missing a first mover opportunity to allow these coupons to be syndicated by their manufacturers who can bring in new consumers to their stores.

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