Using Humor in Social Media

by Cassandra Mosley on August 9, 2011

I think people remember the times they laughed so hard they got the hiccups, and the times they embarrassed themselves by having a good sentimental crying jag. So an article on humor in social media activities struck a chord.

What brand doesn’t want an emotional connection with its’ customers? And the right kind of laughter is an excellent and positive memory/connection!
Below are 5 tips on using humor in social media:

  1. What Would Jerry Seinfeld Do? Jerry Seinfeld’s comedic formula is taking a situation and asking “What’s funny about it.” Try it with your brand.
  2. Definitely keep it clean
  3. Use your wittiness on Twitter & Facebook – this can go a long way toward leveling the playing field if you’re up against agencies with large budgets
  4. All marketing doesn’t have to be serious
  5. The best humor comes naturally

To reduce the risk of missing the mark, always consider your target audience. Healthcare companies, government agencies, financial services might not appreciate a funny approach. Of course these entities often make us shake our head and laugh with puzzlement and disbelief, but it’s just not a good idea to go down that road. Trust me.

Feedback is a great idea early in the process. Run it by an internal audience or use an online survey tool to make sure you’re not crossing the line and to make sure you hit the mark. For more details, ideas and video case studies check out the article in its’ entirety at

What work have we done in the past that was funny, or could have had a humorous twist? Any recommendations for humor in future work? C’mon. Make me laugh!

{ 3 comments… read them below or add one }

Devon Thomas Treadwell August 10, 2011 at 1:29 am

Great points, Cassandra!

Let me add this one. You can bring humor to your social media by sharing funny content that you’ve found. My company specializes in naming and branding, and sometimes, you really have to wonder what people were thinking when they named their business.

Take this, for example:

Now that’s funny! :)


Cassandra Mosley September 1, 2011 at 3:28 pm

Thanks for the link, and for providing the office a big laugh! Please find that company and give them the benefit of your expertise.


Sheila August 10, 2011 at 10:07 pm

Love this post – humor does have it’s place. We cant take everything so seriously!


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