Twitter has launched brand pages with 21 marketers in an effort to “strengthen its relationship with advertisers”.
This article in Ad Age talks more on what the brand pages will include. Basically Twitter brand pages will offer two free key elements. One, brands can customize their page with large header images for a more prominent display of their logo or tagline. Two, brands can keep a particular tweet at the top of their timeline which can expand to include a photo or video. They also separate out a brand’s @ replies and mentions (which is excellent for customer-service replies).
This will be a great way to customize our client’s Twitter pages to stand out, as well as to promote specific tweets relevant to promotions, new products, etc. to help further engage their followers.
Brand Pages makes Twitter more competitive with Facebook and Google+ who currently already offer this type of option for brands. What advantages (if any) do you feel this will give Twitter moving forward?
