Mar 5, 2009
The Future of Website Forms
Today online marketers can tell a lot more about you from your Twitter feed, than from the information on a traditional website “contact us” form. Could this be the future of website forms, or at least the next step?
3 Comments, Comment or Ping
Mark Wagner
Yes and yes. This is the imminent future. The question is whether it’s a scary future or simply a ‘new’ future, when we consider how much of our information is completely public.
Mar 5th, 2009
taulpaul
Now that I think of it, if FriendFeed has a larger following, it would be a better choice.
Mar 5th, 2009
Keith Dieruf
I think the future will be along those lines, but instead of brands shackling their insights to a particular (isolated) social community I believe they’ll adapt their online experiences to integrated portable ID’s (Open ID, Fb Connect).
This concept of bringing your profile (for lack of a better term) anywhere you want to go will have major implications for not only how brands interact with consumers on their own properties, but also with how all digital marketing efforts are planned. Think not about buying ad space, but about buying an audience (whole other conversation).
Should be an interesting next 18 months.
May 30th, 2009
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