The Bolin Marketing Blog

Many organizations have begun to use social platforms as a direct channel to their audiences. Following is my presentation to the Minnesota Direct Marketing Association annual conference that demonstrates how to do more than just have a social presence by showing you how to identify strategies that meet your organizational objectives and then how to track and measure success. In this presentation, I propose 3 primary strategies for reaching common marketing objectives. I’m interested to learn what other strategies are being used to reach both business and broader organizational needs.

Did you know that employees who use Facebook at work are 9% more productive than those who don’t? I’m often asked to present on why companies should let their employees use social media. Here is my pitch. Would love to get feedback on how others approach this – especially helping companies mitigate legal risks.