Objective Driven Social Media Strategies
by: Dane Hartzell
Many organizations have begun to use social platforms as a direct channel to their audiences. Following is my presentation to the Minnesota Direct Marketing Association annual conference that demonstrates how to do more than just have a social presence by showing you how to identify strategies that meet your organizational objectives and then how to track and measure success. In this presentation, I propose 3 primary strategies for reaching common marketing objectives. I’m interested to learn what other strategies are being used to reach both business and broader organizational needs.