At Bolin, we get a lot of requests for “what is social media” or an overview of “social media how to”. There are a number of people and organizations who have answered this question well but we thought we’d take a bit different stance by focusing less on the individual social media tools or platforms and more on how social media came to be and why it is relevant. Getting this perspective should help provide a foundation for understanding the platform choices we all have including the new ones that appear every day. The following presentation was prepared by Dane Hartzell and Paul Saarinen from Bolin Digital and given to the Tour Minnesota Association’s Annual Conference on Connections.
Since all the slide notes are not published, feel free to post your comments or questions here on our blog.
Following is a Twitter overview presentation Bolin’s Paul Saarinen did almost two years ago. Still a very good reference for understanding Twitter. The presenatation covers:
- “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” ~Paul Rand
- What is Twitter? Blog Instant Messenger Mobile Text Messaging
- Breaking down a Tweet Icon Outbound Short URL Username (linked) Relative Posting Time Reply to User Posting Service Outbound URL Set to Favorites List
- How can I send or receive Tweets? Web (twitter.com) Instant Messanger (GTalk) Mobile Phone (SMS) RIA / Widget
- I’m ready to Stalk! What’s Next?
- How people are using Twitter today current status questions events local news updates cross posting media special offers
- How will people use Twitter tomorrow? API driven RIA Multidimensional Analysis Brand Integration Alternate Reality Storytelling Micropublishing
