The Bolin Marketing Blog

Bolin’s Digital Culture & Media Advisor, Paul Saarinen and I recently presented our concepts to a client on how web 2.0, social media or whatever you’re fond of calling it has changed the search engine optimization game. The client’s organic search ranking has leveled off and they were having a hard time moving further up the page.  In addition, more players came into the game while the demand for their target keywords has been softening over the past few years. Our theory is that we can get them back on an upward climb by focusing on offsite tactics such as stimulating conversations about their brand on blogs, publishing content onto video sites, wikipedia entries, etc. This also supports our theory of Atomization which simply means get your content off your site and into the communities where your audience already lives. Bring your content to your customer versus making all customers come to you. We’re quite confident this is going to have a positive impact on the brand but curious to know if anyone else has seen this success translate into an actual upward movement in search rankings.