Oct 29, 2008Comments: 2
Mobile Marketing Stats
by: Dane Hartzell
We’re working on some two-way SMS campaigns for Carmex and Opus. Many questions about the marketplace so we dug up these stats from Iconoculture, Mobile Marketing Association (MMA), and Carlson.
- 94% of text messages are read.
- 1/3 of the worlds population has mobile internet access, which is twice as many people as access the internet by computer,
- The average person sends 3.8 text messages a day, while making 2.8 voice calls in the same period.
- 46% of the mobile video audience is 35 or older, 54% of that audience is male
- Products sold on a mobile device will generate $63 billion in worldwide revenue by 2010.
Me being a big texting person, I wonder how people like me skew these stats. Do you basically have people who text all the time and then another group who never text so when you run the average it appears that everyone does it a little bit?
Tags: Mobile Marketing, sms