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Bolin Play to Win at MIMA Summit

Holly Matson — Tue, 11 Oct 2011 00:21:30 +0000

Last week we shared about Bolin Changing the Game at MIMA Summit. We also told you to stay tuned to learn about how to earn extra coins to play the Bolin “Pile Up” arcade game located in our booth on the third floor. Your first coin is located in your MIMA swag bag and the following are ways for you to earn extra plays and extra chances to win Wednesday at the summit:

Register yourself. Go to www.BolinPlaytoWin.com and fill out the online form. Then stop by the Bolin booth to show your reply screen and receive three bonus coins.
Bring your business card to the Bolin booth for one bonus coin
Participate in the Bolin www.SCVNGR.com challenge (download the SCVNGR app for your phone and look for the Bolin challenge) one bonus coin
Find Dane Hartzell or Jack Silverman for one bonus coin
Check-in at the MIMA SUMMIT on Foursquare enter #bolin in “What are you up to?” then share check-in on Twitter to receive one bonus coin

The “Pile Up” game, in partnership with FirstTech, is stocked with an awesome harvest of Apple® goodies and other fun prizes. We can’t wait to connect with you and we hope you have fun earning coins, playing the game and trying your hand at taking home a big prize.

Bolin changes the game at MIMA Summit

Holly Matson — Wed, 05 Oct 2011 18:07:34 +0000

MIMA Summit is one of, if not the, leading Minnesota-based conferences for digital thinkers. The 2011 conference is occurring on Oct 11th-12th and is comprised of a half-day of intensive workshops and a full day of great conference presentations.

Bolin knows that digital has been a “Game-Changer” for many marketers and what better way to address this than with an actual game. Bolin will have a “Pile Up” arcade game located in our booth on the third floor of MIMA Summit that, in partnership with FirstTech, is stocked with an awesome harvest of Apple® goodies.

What is that you hear? You can win free stuff? O yes, that is right: We said FREE STUFF! Here are the details on how to participate:

A “coin” will be located in your swag bag, bring the #Bolin coin to our booth and trade it for a game token to play “Pile Up.” You could win an iPad2®, an Apple® TV, an iPod nano®, an iPod shuffle® and other fun prizes.

Wanna play more?

Be on the lookout in the next week for additional posts on tasks you can do to earn more coins and more chances to win great stuff.

Email Marketing Trends

Dane Hartzell — Wed, 01 Oct 2008 15:38:03 +0000

Top 10 +1 email Marketing Trends coming out of the MIMA 2008 Summitt

20% of email users continuously changing their address
Email on mobile devices a big trend
IM, Facebook, Twitter used like email.
Email apps integrating with Facebook. See Silverpop.
Deliverability and reputation are top concerns for brands. See recent IAB brief.
ExactTarget has a new Comsumer Rules campaign.
Pivotol Veracity product will help with deliveranility
Take non-responders (120 days) out of your lists to avoid spam traps.
Read the book: The Numerati. Stephen Baker’s Take on Technology and Life. thenumerati.net
Preference centers help get a view of the customer beyond Opens and Clicks. Use surveys too.
Be bold. Test and analyze.