Oct 1, 2008Comments: 0
Email Marketing Trends
by: Dane Hartzell
Top 10 +1 email Marketing Trends coming out of the MIMA 2008 Summitt
- 20% of email users continuously changing their address
- Email on mobile devices a big trend
- IM, Facebook, Twitter used like email.
- Email apps integrating with Facebook. See Silverpop.
- Deliverability and reputation are top concerns for brands. See recent IAB brief.
- ExactTarget has a new Comsumer Rules campaign.
- Pivotol Veracity product will help with deliveranility
- Take non-responders (120 days) out of your lists to avoid spam traps.
- Read the book: The Numerati. Stephen Baker’s Take on Technology and Life. thenumerati.net
- Preference centers help get a view of the customer beyond Opens and Clicks. Use surveys too.
- Be bold. Test and analyze.
Tags: Email trends, mima