The Bolin Marketing Blog

Top 10 +1 email Marketing Trends coming out of the MIMA 2008 Summitt

1. 20% of email users continuously changing their address
2. Email on mobile devices a big trend
3. IM, Facebook, Twitter used like email.
4. Email apps integrating with Facebook. See Silverpop.
5. Deliverability and reputation are top concerns for brands. See recent IAB brief.
6. ExactTarget has a new Comsumer Rules campaign.
7. Pivotol Veracity product will help with deliveranility
8. Take non-responders (120 days) out of your lists to avoid spam traps.
9. Read the book: The Numerati. Stephen Baker’s Take on Technology and Life. thenumerati.net
10. Preference centers help get a view of the customer beyond Opens and Clicks. Use surveys too.
11. Be bold. Test and analyze.