A few people asked me to take a look at Domino’s online sentiment profile for their new pizza vs. previous sentiment of their “so bad they needed to change it” pizza. From the graphs below, you can see the Domino’s new pizza product hasn’t really delivered on expectations. While there’s a couple percentage points for margin of error, it looks like positive sentiment dropped, and negative sentiment increased as well as neutral sentiment. This was based on a sample of roughly 6,500 online mentions. I have not tried the Domino’s new pizza recipe yet, so I can’t weigh in with an opinion. We do work with Schwan’s consumer brands which include frozen pizza, so I just wanted to make that clear for transparency sake. Thanks to Consumersphere for putting this data together.

Domino’s New Pizza Online Sentiment Comparison, originally uploaded by TaulPaul.