The Bolin Marketing Blog

The two most interesting features to come out in email recently are the SMS feature from ExactTarget and Silverpop’s Share to Social feature. ET’s SMS feature let’s you send out your email campaign to cell phone users from the same interface just like creating a text version of your email. Silverpop’s social feature let’s you plug in sharing links in your email for Myspace and Facebook. What seems like the winner to you in these latest feature wars?