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	<title>The Bolin Marketing Blog &#187; 2009</title>
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	<link>http://bolindigital.com</link>
	<description>Ideas, viewpoints and insights from the Bolin Marketing Team</description>
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		<title>Twitter 2009 Predictions</title>
		<link>http://bolindigital.com/twitter-2009-predictions</link>
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		<pubDate>Fri, 02 Jan 2009 00:04:17 +0000</pubDate>
		<dc:creator>Paul Saarinen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2009]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Here are a few things that will happen to Twitter in my 2009 predictions: We will see the first noticeable increase in bot use You&#8217;ve probably seen the auto responders thanking you for following a person.  It&#8217;s going to get worse (way worse).  We&#8217;ve seen bots creep their way in chat rooms, IM sessions, video [...]
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<p><strong>Here are a few things that will happen to Twitter in my 2009 predictions:</strong></p>
<ul>
<li>We will see the first noticeable increase in bot use
<p>You&#8217;ve probably seen the auto responders thanking you for following a person.  It&#8217;s going to get worse (way worse).  We&#8217;ve seen bots creep their way in chat rooms, IM sessions, video games, and you&#8217;ll see it happen in Twitter this year.  You&#8217;ll even see a company try to utilize a bot for customer service usage.  It will fail whale hardcore, it will gain some media attention, and ultimately scare other companies from adopting Twitter for customer service purposes.</li>
<li>Early adopter exodus
<p>2009 will mark the beginning of the move to &#8220;the next thing&#8221;.  Face it, a large portion of Twitter&#8217;s user base is made up of marketers, media and PR folk, and bloggers.  When grandma gets her Twitter account set up this year, they&#8217;ll start looking for the next Social Media tool.  That&#8217;s not to say they won&#8217;t keep their account, but their usage will fall the way of Friendster in the next year.</li>
<li>Facebook will cease to be interested in purchasing Twitter
<p>Remember the rumors of <a href="http://www.fastcompany.com/blog/chris-dannen/techwatch/facebook-tries-buy-twitter-are-they-insane">Facebook buying Twitter</a>?  Facebook will have a &#8220;come to Jesus&#8221; moment, and realize they don&#8217;t need to buy Twitter&#8217;s user base, and they&#8217;ll focus on <a title="Facebook Connect" href="http://developers.facebook.com/news.php?blog=1&amp;story=108">Facebook Connect</a> (like they should).  Facebook isn&#8217;t doing all that well with their ad metrics, and I&#8217;d say their contextual algorithm needs more than a bit of work.  They really have no business trying to serve ads on Twitter, when they can&#8217;t correctly serve ads on, well, Facebook.</li>
<li>Google finally buys Twitter near the end of 2009
<p>We&#8217;ll all breathe a collective sigh of relief when Google finalizes the deal near the end of 2009.  Google will introduce new ad serving tools which will fully utilize sentiment analysis.  Based upon an @username conversation being positive, negative, or neutral, the ad will change message.  Online marketers will collectively cry tears of joy.</li>
</ul>

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