At Bolin, we get a lot of requests for “what is social media” or an overview of “social media how to”. There are a number of people and organizations who have answered this question well but we thought we’d take a bit different stance by focusing less on the individual social media tools or platforms and more on how social media came to be and why it is relevant. Getting this perspective should help provide a foundation for understanding the platform choices we all have including the new ones that appear every day. The following presentation was prepared by Dane Hartzell and Paul Saarinen from Bolin Digital and given to the Tour Minnesota Association’s Annual Conference on Connections.
Since all the slide notes are not published, feel free to post your comments or questions here on our blog.
{ 2 comments… read them below or add one }
Dane,
Have you thought about incorporating information around the concept of embracing a clients decentralized brand (touched on in slide 6) or the idea of content curation vs. content creation for clients?
Here’s a few articles I’ve come across that hit on these topics pretty well.
http://www.businessinsider.com/can-curation-save-media-2009-4
http://www.web-strategist.com/blog/
Some good thoughts emailed to me from former Digital River Exec, Alex Danzberger.
I liked your deck. A few comments. I am not sure whether I would focus as narrowly as it being about communication as it is also about connection and community. In my mind, these are really the “3 Cs” of the social web. The other thing that I would consider is whether you want to focus on Twitter and Facebook. While these guys are the “buzz,” the social web is being facilitated by many forces, including accessibility of blog software and proliferation of personal sites. You might want to look at different elements of the social web in terms of blogs, reviews, networks, etc and the facilitating technologies. So, things like wordpress that opened up the possibility of blogging and Twitter to microblogging. MySpace & Facebook that open the door to personal communities. RSS that opened the door to content syndication. SMS to communication. Yelp and Bazaarvoice for reviews. etc. These are foundational elements that make the social web possible.