Will Pinpuff be the new Klout?

by Katie Hillard March 2, 2012

According to this article from Mashable, a web app, Pinpuff, has been developed that measures a user’s  influence or “Pinfluence” on the popular site Pinterest, a virtual pinboard where users can share their interest and favorite internet finds. This app follows PinClout, a free service that gives the user a clout score out of 100. [...]

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Bobbi Brown Brings Back Old Favorites via Facebook Fans

by Mimi Jamaleldin February 6, 2012

The popular make-up brand, Bobbi Brown, has launched an interesting Facebook campaign which specifically rewards the brand’s “super fans” or those who frequently engage with the brand’s online community. Learn more about the details of the campaign from here. After seeing the conversations about discontinued products and the desire of consumers to purchase them, the [...]

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Mobile – Changing the way we shop

by Katie Hillard February 2, 2012

As planning is kicking off for many of our clients in 2012, we are taking special note of different media trends. We are finding more and more opportunities that tie into the ZMOT  mental model. One of these trends is happening online and in real time and on your mobile phone.  As we all know mobile [...]

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Pinterest is taking off faster than you can say “Pin It”

by Holly Matson January 24, 2012

What is Pinterest you say? Pinterest describes itself as a virtual pinboard, a place to organize and share all the beautiful things you find online. Think visual bookmarks or of the cork board where you use to pin magazine cutouts of Jonathan Taylor Thomas. Users create a “board” surrounding a specific topic, say Home Decor. [...]

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Did Twitter Predict the Iowa Caucus?

by Katie Hillard January 4, 2012

Our team has been talking a lot about how we measure sentiment, conversation, velocity, etc. We use various tools to paint the picture for our clients of who is talking about them, what they are talking about and if the conversation is positive or negative. I found this article from Mashable interesting (and not surprising) [...]

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Twitter Launches ‘Brand Pages’ for Marketers

by Katie Hillard December 23, 2011

Twitter has launched brand pages with 21 marketers  in an effort to “strengthen its relationship with advertisers”. This article in Ad Age talks more on what the brand pages will include. Basically Twitter brand pages will offer two free key elements. One, brands can customize their page with large header images for a more prominent display of [...]

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