The Bolin Marketing Blog

Is Bolin Digital the first Minneapolis internet marketing agency to be using the Efficient Frontier bid management software? We don’t use our people to set rules or manually adjust bids. The software’s predictive modeling algorithms compute the potential return for every keyword in a portfolio. Based on these calculations, the software bidding engine allocates a budget across keywords and automatically executes bid changes to achieve the highest possible return. We’re testing with a medical device company now. Predicted results are +30% over manual methods.  Will update this post with actual outcomes.