Many of you may have already seen this augmented reality project by GE. It’s actually using a Adobe Flash based version of ARToolKit called the FLAR Toolkit. We see a lot of potential for this technology to help our clients that have product visualizers. This may help their clients bridge the mental gap of what the product may look like in their house. This would allow anyone with a printer and webcam the ability to view a product rendered in 3d, in the exact location they choose. It’s still pretty new technology, and we’ve spent some time getting it to run smoothly, but we definitely see the potential in both the mobile and home settings, as there is a kit for the iPhone as well.
We will be posting some demos in the following days and weeks.
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We’ve been keeping our eye on this for a little while now. The GE one really set the bar, but wait until you see a DJ scratching records using augmented reality…
http://blog.nerdery.com/tag/augmented-reality/
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