Nov 18, 2008
Advertising at 38,000 Feet
by: Marcus Didion
Snagged this image of a the airplane tray table on the way to Charlotte yesterday. Couple of thoughts- this Zicam ad was in front of me for a total of 6 hours yesterday with no escape! Having 6 hours to digest the message, one might think that more than a simple headline could have been employed and consumed. The ad had no call to action whatsoever – online or mobile.
After paying a dollar for a cup of coffee, I noticed that the napkin had an SMS frequent flyer sign-up through a simple 2 way campaign.
Who would have thought that a napkin advertisement would be higher-tech than a complete airplane tray table takeover? (ps- what’s with the Rhino?)
Marcus Didion
One Comment, Comment or Ping
taulpaul
I surprised that they don’t have a checkers or chess board on the tray table. Zicam can supply the playing pieces for each plane. Rhinos could be on the King playing piece.
Nov 18th, 2008
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